top of page

8th Forum:

Powerful Transformers of Beauty Industry

December 6, 2017
12:30 PM - 5:00 PM
Yale Club Manhattan


12:30-1:00 PM    Network Reception and Lunch  


1:00-1:10 PM       Opening Statement 

DoHyun Cho, PhD

CEO and President, W Medical Strategy Group / Chairman, New York Health Forum

"Bigger, Cleaner, Smarter, and Trendy: Demand-Driven Beauty Industry Transformation"


1:10-2:00 PM      Session 1

"Shop or Drop: The Inevitable Path for Growth in Beauty"

The 1st session, “Shop or Drop: The Inevitable Path for Growth in Beauty” is designed to provide insights of “What would be the major trend and outlook for global beauty industry”. The beauty industry has seen a large number of mergers and acquisitions (M&A) over the past five years with key industry players building their business by adding brands- large and small- to their portfolios. These growth activities can be the result of several factors. In this section, we discuss the current trend and landscape of the beauty industry in various perspectives including socioeconomic and cultural aspects.


  • Yiqin Shen, Senior Reporter (Mergermarket) (Moderator)

  • Hana Ben-Shbat, Partner (AT Kearney)

  • Marko Horvat, Vice President (Financo Investment)

  • Jaewook Yoo, Director (KOTRA)


2:00-2:50 PM    Session 2

"Embracing the Era of Natural Ingredients: Eco-innovation in Beauty Industry”

The 2nd session, “Embracing the Era of Natural Ingredients: Eco-innovation in beauty Industry” is designed to provide insights on significant growth of natural ingredients in beauty products and ever-more increasing consumer demands for safer and cleaner products in the marketplace. For the last decade, many household and personal product manufacturers announced that they would reduce or eliminate a range of questionable ingredients from their product lines. As a result, hundreds of cosmetics and personal care products had been reformulated. In this section, we discuss the current trend and landscape of the beauty industry in various perspectives including business, environment, socioeconomic and cultural aspects. 


  • Karen Yook, Director (Green Alley) (Moderator)

  • Kathleen Broderick, U.S. Representative (isoi Cosmetics)

  • Allison Santhouse, PA-C, Clinician (Schweiger Dermatology Group)

  • Kristin Booker, Writer (Fashion.Style.Beauty)


2:50-3:00 PM     Networking Break


3:00-3:45 PM     Session 3

"Building a Right Platform: Key Legal Issues in the U.S. Beauty Industry"

The 3nd session, “Building a Right Platform: Key legal issues of the U.S. beauty industry” is designed to provide insights on key legal issues associated with U.S. beauty industry. Expert views on exploring how best to keep the cosmetics and personal care brands in good standing with consumers, with national and state governments, and in the eye of the law. Regulatory, including safety and labeling requirements of the products will be addressed. Intellectual property issues such as patents, brands, trademarks and other legal rights and possible litigation issues also need to be discussed. In this section, we discuss the current legal and regulatory landscape of the beauty industry.


  • Joe McMenamin, MD, JD (EVP, W Medical Strategy Group) (Moderator)

  • Tony Handal, JD, Partner (Greenspoon Marder)

  • Ji Soo Yoon, JD, Compliance Officer (Green Alley)

  • Steven Shapiro, JD, Of Counsel (Rivkin Radler)  


3:45-4:30 PM     Session 4 

“Powerful Transformers of Beauty Business: Influencers & Social Media”

The 4th session, “Powerful Transformers of Beauty Business: Online Marketing & Social Media” is designed to provide insights on significant growth of online market platforms as well as inevitable importance of digital spaces including social media. Digital marketing trends on social channels and even in stores are changing the way the beauty industry interacts with consumers. Virtual experiences and curated social contents are leading the consumers in making decisions. In this section, we discuss the current trend, business models and digital landscape of the beauty industry. 


  • Joseph Nam, Senior Associate (Madison Bay Capital Partners) (Moderator)

  • Laura Carabello, Principal (CPR Strategic Marketing Communications)

  • Matthew Prepis, Director of Business Development (SmartSites)

  • Sue Park, Branch Manager (StyleKorean)


4:30 PM              WMSG Award Ceremony


5:00 PM             Closing


DoHyun Cho, PhD

CEO and President, W Medical Strategy Group | Chairman, New York Health Forum


DoHyun Cho is the founder, president, and CEO of a U.S. consulting company W Medical Strategy Group. W Medical Strategy Group has 5 subsidiaries including World Korean Medical Journal (publication), New York Health Forum (Conference), W MediTech (medical device distribution), W MedicalCare (global healthcare agency), and Green Alley (skincare product distribution). He is also the Board of Director for Enzychem Lifesciences. Before establishing W Medical Strategy Group, DoHyun was the director general of Korea Health Industry Development Institute (KHIDI) USA in New York for six years, a specialized agency of Ministry of Health of Republic of Korea. He also served as a Board of Director for KOCHAM (Korean American Chamber of Commerce) and was actively involved in a bio/pharma industry including serving as the Advisory Member for the Asia-Pacific Economic Cooperation (APEC) Harmonization Center, Korean government delegate for APEC Life Science Innovation Forum, Healthcare division representative for Korea-US Business Council, and etc.


Moderator: Yiqin Shen

Senior Reporter, Mergermarket


Yiqin (Yee-chin) Shen is a Senior Reporter with Mergermarket and Dealreporter based in the New York office. Since joining in 2015, she has been covering US healthcare M&A, IPO and capital raise deals, as well as cross-border transactions across sectors involving Asia strategic investors and PE/VC firms. Her coverage also includes cross-border transaction regulatory review and policy development in the US and Asia. Prior to moving to the US, she interned at Mergermarket's Shanghai office for a year, after a stint at Reuters Shanghai bureau. Yiqin Shen holds a MS from Columbia Journalism School and a BA in Journalism from Fudan University.

Hana Ben-Shabat.jpg

Hana Ben-Shabat

Partner, AT Kearney


Hana Ben-Shabet is a Partner at A.T. Kearney where she advises C-level executives in the retail, beauty and luxury industries on issues of corporate strategy, organization, and operations improvement. She is a sought after commentator and is frequently quoted in The Wall Street Journal, Financial Times, The New York Times, Women's Wear Daily and other leading media. In addition, Hana Ben-Shabet serves on the Advisory Council of WE NYC - a city initiative to promote women entrepreneurship, and is a member of NY Fashion Tech Lab’s expert network where she mentors startups in the intersection of fashion and technology.


Marko Horvat

Vice President, Financo Investment


Marko Horvat has extensive experience in consumer and retail M&A space, having advised on over 25 transactions across the consumer sector. Select beauty and personal care experience includes advising Shiseido on the acquisition of Laura Mercier and ReVive, e.l.f. on its sale to TPG, Warburg Pincus on the formation of Glansaol by acquiring Laura Geller, Julep and Clark’s Botanicals and Bain Capital on its acquisition of Sundial Brands. Other notable consumer transactions include the sale of Joseph A. Bank to Men’s Wearhouse, the sale of Bargain Hunt to Thomas H. Lee Partners and the sale of Design Within Reach to Herman Miller. Marko Horvat graduated magna cum laude from the Wharton School of the University of Pennsylvania as a Joseph Wharton and Benjamin Franklin Scholar.

Jaewook Yoo_edited.jpg

Jaewook Yoo

Director, KOTRA


Jaewook Yoo is the Deputy Director of KOTRA, Korea Trade-Investment Promotion Agency. He has been working in the New York office to support and enhance bilateral trade and investment between the U.S. and Korea. He started his career as a market analyst in a security firm and joined KOTRA to support Korean companies to become globalized and to implement Korean governmental policies on trade and investment. He managed many of in-bound Foreign Direct Investment projects into Korea. He also supported Korean entrepreneurs’ export and investment while he was stationed in Poland. Jaewook Yoo received B.S. in Industrial Engineering from Korea University and M.S. in Foreign Direct Investment from Korea Development Institute.

Kathleen Broderick_edited.jpg

Kathleen Broderick

U.S. Representative, isoi Cosmetics


Kathleen Broderick is the U.S Representative of isoi Cosmetics and also the owner of the New York Natural. Kathleen has worked with natural product industry retailers as well as brands to educate consumers on what impacts their choices will bring on themselves and the community. With her expertise in natural products, she has helped numerous brands and distributors to increase brand awareness and helped build and expand their distribution network. Kathleen Broderick believes that clean, effective skincare products are an important component to embracing a green lifestyle.

Allison Santhouse_edited.jpg

Allison Santhouse, PA-C

Clinician, Schweiger Dermatology Group


Allison Santhouse is a nationally board-certified dermatology physician assistant and has been practicing medical, cosmetic and surgical dermatology for 10 years. She trained at Weil Cornell Medical College - New York Presbyterian Hospital in New York City graduating in 2007. She has been featured on CBS News and has contributed to numerous beauty publications. Allison Santhouse follows a holistic approach to beauty and medicine and prescribes treatments to match individual lifestyles and goals.

Kristin Booker.jpg

Kristin Booker

Writer, Fashion.Style.Beauty


Kristin Booker is a beauty and lifestyle journalist and an influential blogger. She manages the women's lifestyle site, Fashion.Style.Beauty, and has also made a name for herself writing powerful essays and articles for clients such as Marie Claire, ELLE, ELLE Canada, Women’s Health, Refinery29, xoJane, Popsugar, Yahoo Beauty, and Stylecaster. Kristin Booker is a well-known product expert and a strong advocate for body positivity and the erasure of anti-aging language in media messaging.


Moderator: Joseph P. McMenamin, MD, JD

EVP, W Medical Strategy Group


Joseph P. McMenamin is an Executive Vice President and Chief Legal Officer with W Medical Strategy Group. He has more than 20 years of experience in defending pharmaceutical, medical device, and biotech companies in state and federal court. He also advises clients on managing risks related to telemedicine, corporate use of the internet, social media, communications between life science companies and physicians, compliance with FDA regulations.

Tony Handal_edited.jpg

Tony Handal, JD

Partner, Greenspoon Marder


Anton N. Handal is a Partner in Greenspoon Marder's Intellectual Property and Litigation practice groups. His focus is Intellectual Property matters including Patents, Trademarks, and Copyrights. He routinely advises business clients and has constructed and drafted a variety of business documents, from the boilerplate on invoices to complex purchase and sale agreements. He regularly advises clients on major business transactions including the development of strategies and their successful implementation. Tony Handal also has an active offshore practice that includes advising and representing international companies on a variety of issues that range from doing business in the U.S. to defending them in U.S. Court.

Ji Soo Yoon_edited.jpg

Ji Soo Yoon, JD

Compliance Officer, Green Alley


Ji Soo Yoon is a Compliance Offier at Green Alley, distributor of natural skincare brand. He also serves as a Manager of Corporate Operation at W Medical Strategy Group and as an editorial staff of World Korean Medical Journal. He develops, initiates, maintains, and revises policies and procedures for the general operation of compliance program at Green Alley. Ji Soo Yoon holds a J.D. from the Boston College Law School and a B.A. in Economics and Political Science from the University of Rochester.

Steven Shapiro_edited.jpg

Steven Shapiro, JD

Of Counsel, Rivkin Radler


Steven Shapiro is Of Counsel to Rivkin Radler LLP. With his 30 years of experience in food and drug matters, he provides counsel to clients on issues concerning the U.S. FDA relating to the manufacture, label, and labeling of foods, beverages, dietary supplements, drugs, and cosmetics. In addition, he has extensive experience in the review of advertising and marketing materials, as well as the representation of companies in investigations initiated by the U.S. FTC and the various state Attorneys General. He is the Co-Chair of the Food Law Committee of the NY State Bar Association, Food, Drug, and Cosmetic Law Section. Steven Shapiro graduated from the Syracuse University College of Law, where he was an editor of the Syracuse Law Review and is a member of the NY and NJ State Bars.

Joseph Nam_edited.png

Moderator: Joseph Nam

Senior Associate, Madison Bay Capital Partners


Joseph Nam is a Senior Associate at Madison Bay Capital Partners, a mid-market growth equity fund based in New York and San Francisco. At Madison Bay, Joseph focuses on investments in late-stage businesses in technology, consumer products, and financial vendors. Prior to joining Madison Bay Capital, Joseph Nam was a FDI consultant at KOTRA, where he advised U.S. and South Korean companies on direct investment and business development opportunities.

Laura Carabello.jpg

Laura Carabello

Principal, CPR Strategic Marketing Communications


Laura Carabello, Co-Founder and Principal of CPR, has been recognized as an entrepreneur and strategy consultant in both domestic and international business related to healthcare and technology. Her expertise stems from decades of business-to-business and direct-to-consumer healthcare and technology. As a strategy consultant, she has worked with over 1,000 companies, including public, private and not-for-profit entities. Laura Carabello has been instrumental in the growth and development of companies worldwide and has orchestrated their transition to a Web-centric world.

Matthew Prespis_edited.jpg

Matthew Prepis

Director of Business Development, SmartSites


Matthew Prepis is the Director of Business Development at SmartSites, a boutique digital agency focusing on website design, SEO, and PPC. Smartsites' clients range from the Fortune 500 companies to local companies, and with the goal of helping clients succeed online, SmartSites had been creating result-driven online strategies. In 2017, SmartSites was named in the Inc 5000’s list of fastest growing companies in America. Working with diverse clients across industries, he gained a unique perspective to solve complex problems via optimized online marketing strategies. Matthew Prepis holds digital marketing certificates in Google Analytics, Google AdWords, and HubSpot Inbound Marketing.

Sue Park.jpg

Sue Park

Branch Manager, StyleKorean


Sue Park is a Branch Manager and Brand Curator at StyleKorean by SiliconTwo, a global online distribution channel for Korean skincare and cosmetic brands. She leads a sales team and plays an important role of liaison between the StyleKorean Headquarters in South Korea and major market buyers in the US. She also develops and oversees implementation of US business plans and marketing strategies. Prior to joining StyleKorean, she has had numerous marketing experiences in dermatology clinics, plastic surgery centers, and various beauty-related industries.

Chul Kyoon Park.jpg

Chul Kyoon Park

President, It's a Wig


Chul Kyoon Park is a President and CEO of It's a Wig, a U.S. based wig and beauty product distributor, which holds the largest brand market share in the U.S. and directly distributes to thousands of retail customer accounts throughout the nation. He donates over 2,000 wigs per year to American Cancer Society and was designated as the best supporting company by the American Cancer Society since 2012. Chul Kyoon Park received appreciation award from Korea University Medical Center and Kyunghee University Medical Center of Korea for his philanthropic donations to hospitals and patients.

Joseph H. Carabello.jpg

Joseph H. Carabello

CEO, CPR Strategic Marketing Communications


Joseph H. Carabello is the President and CEO of CPR Strategic Marketing Communications. Holding key positions in several managed care organizations, as well as venture-based startups and consulting firms, he has extensive experience in the international healthcare industry. He has served on the board of numerous companies including international medical travel networks, managed care organizations, and public service organizations. He currently sits on the boards of Unotron, Ltd, Sphera Holding Company SA, Health Options Worldwide and Regulatory Harmonization Institute, Inc., amongst others. In addition, Joseph H. Carabello has acted as a consultant to the Office of Health Maintenance Organizations of the U.S. Department of Health and Human Services on marketing HMOs.

bottom of page